Revieve dives into personalistaion trend

By Simon Pitman contact

- Last updated on GMT

Revieve dives into personalistaion trend
Finland-based Revieve, a leader in digital solutions to track beauty shopping trends, has expanded its Digital Beauty Advisor service to help brands acquire key data for skin and beauty-related consumer habits.

The company says that its service is a key way for brands to track preference data, in turn helping to analyse the fast changing and evolving patterns of beauty consumers, who are increasingly looking for more tailored solutions.

Currently the Revieve Digital Beauty Advisor solution is used by beauty brands across four continents and is helping to drive loyaltry programs by enhancing the depth of data concerning beauty consumers’ preferences, trends and concerns.

Data gives brands a deeper understanding

With today’s younger consumer having increasingly complex buying patterns, often with little brand loyalty, understanding the process behind why, where and for what purpose beauty products are bought is more important than ever.

The individual data provided by Revieve helps both retailers and brands from a more intricate understanding of these patterns, creating better loyalty membership programs and offering targeted loyalty benefits to end-consumers, the company claims.

“The increasing need for beauty brands and retailers to achieve a deeper level of customer understanding connected with their loyalty membership programs combined with the consumers’ willingness to share information in exchange for an individualized, far superior customer-experience is a driving force for commerce in the coming years”,​ said Revieve CEO Sampo Parkkinen.

GDPR compliant

The company also stresses that the service is GDPR compliant, which is particularly important for companies operating out of Europe, who have to ensure that they are not breaking the newly introduced data protection act that governs the region, having significant implications for global brands.

“We’re excited that under the increasing privacy regulation particularly in Europe with the introduction of GDPR,”​ said Parkkinen.

We’re able to harness our beauty brand and retailer customers with an unparalleled view on the thoughts, concerns, preferences and attitudes of beauty customers in a fully GDPR-compliant way and increase the value that our beauty personalization offering generates not only for our customers but also the end-consumers.”

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