7 exciting recent male grooming launches, trends and innovations

By Lucy Whitehouse

- Last updated on GMT

7 exciting recent male grooming launches, trends and innovations
With the segment tipped for further growth, here are some top shifts and launches being seen in the male grooming space - including Chanel's first makeup line for men.

Kantar market research firm has just revealed data​ that indicates that men make up 31% of total toiletries sales in the UK, and the average man spends £71 on toiletries a year. This has increased from £70 last year.

According to the data, a third (33%) of UK men say they use face creams and lotions on their skin.

Further, 4% of men claim to use these more than once a day, 11% once a day, 10% once a week or several times a week, and 7% less than once a week.

Here are the most exciting launches and trends being seen in the space.

7. Hindustan Unilever teams with Amazon India on male grooming

7 unilever

Marking the first alliance of its kind, Unilever is collaborating with the Indian branch of the global e-tailer to create a beard grooming and hair care range.

Find our full report here​.

6. Men are ‘ideal market’ for skin care supplements

6 supplements

A report from Lycored, an ingredients player active in the naturals space, suggests men are “an ideal market for ingestible skin care products​”.

The recent research was carried out in Europe, and points to male grooming as a potential growth driver for skin care supplements. Read more here​.

5. Beckham’s male grooming brand goes global

5. beckham

David Beckham’s House 99 range, which launched this year, is seeing a platform in airports across the world, according to L’Oréal’s Travel Retail division.

The brand features 21 grooming products, and its launch is a sign that the male grooming category is making strides to capture greater market share this year. Find our full report here​.

4. Bulldog launches ‘sustainable’ razor and fillable product

4 bulldog

Marking itself out as a male grooming brand with an ethical, green profile has been a big focus for Bulldog Skincare for Men this year.

The brand has so far launched both a bamboo-based sustainable razor, and its Original Shower Gel Refill Box, which it says contains the equivalent of 25 bottles of product to minimise plastic packaging waste.

3. Euromonitor latest on male grooming: LATAM spotlight

3 euromo

Sales of men’s grooming products in Latin America totaled USD 10 billion in 2016 and have shown sustained growth over the last five years, with a 12% Compound Annual Growth, between 2011 and 2016.

This is according to exclusive insight given to Cosmetics Design by Euromonitor International​, a market research provider. The full article is available here​.

2. Baylis & Harding get into male grooming: Jenson Button its first ambassador

2 jenson

Personal grooming brand Baylis & Harding has unveiled former Formula One world champion Jenson Button as its first-ever male ambassador. Find a full report at The Grocer​.

1. Chanel's first makeup line for men

1. boy

Chanel launched its first makeup line for men​ in South Korea earlier this month.

The range, which has started with three products, is named after Boy Capel, the ‘lover and muse of Gabrielle Chanel’, according to the brand.

Lines, colors, attitudes, gestures….There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be​,” said the brand in a statement.

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