5 best digital engagement efforts in beauty

By Lucy Whitehouse

- Last updated on GMT

5 best digital engagement efforts in beauty
From a new ‘Fitbit for skin care’ to Uber’s on-demand beauty services, we round up our favourite recent triumphs in the area of digital engagement.

Being able to respond to consumers in an authentic, engaging way online has never been more important, as ever more connected consumers look to truly omnichannel brand offerings.

The following are our top five picks for efforts in this area.

5. Uber teams up with beauty tech firm for on-demand beauty services

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Tech giant Uber earlier this year announced a partnership with specialist beauty tech firm blowout&go.

The companies have launched bgX, a new beauty app that allows people to book beauty services to their homes on demand. Read our full report here​.

4. UK company develops ‘Fitbit for skin care’

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Cutitronics, a UK university spin-off company, said last year that it is getting closer to launching a ‘Fitbit for your skin’.

CutiTron, the technology, could help companies deliver tailor-made skin care products for specific needs and may hit shelves in the next year. Read our full report here​.

3. Virtual beauty goes social: L’Oréal’s ModiFace teams up with Facebook

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ModiFace was recently acquired by L’Oréal, and now the augmented reality beauty tech platform is teaming up with Facebook.

Together, they will deliver augmented reality powered make up try-on experiences for users across the world.

The project will feature some of the world’s leading beauty brands including Maybelline, L’Oréal Paris, NYX Professional Makeup and Lancôme.

Read our full report here​.

2. Schwarzkopf hair care ‘e-brand’ launch: next level personalisation

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Schwarzkopf says its new My Specialist brand offers a whole new level of personalisation for the hair care sector.

New Schwarzkopf My Specialist is the first customized hair care e-brand that is scientifically designed to meet every customers’ individual hair needs – based on advanced microscopic testing​​,” says the Henkel-owned brand.

Read our full report here​.

1. MMI launches intelligence service for the beauty industry

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A market research firm, My Market Insight (MMI) has launched a global integrated media intelligence service for the beauty industry.

The service aims to dramatically improve media planning and decision making for beauty companies that have PR, marketing and media functions.

Read our full report here​.

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