Look Fabulous Forever: ageless beauty player launches at-home selling model

By Lucy Whitehouse

- Last updated on GMT

Look Fabulous Forever: ageless beauty player launches at-home selling model
Look Fabulous Forever, a UK brand dedicated entirely to cosmetics for older women, has announced a new at-home selling model for its retail operations.

Look Fabulous Forever​ underwent a brand refresh at the start of this year, including a packaging and design overhaul, and its new retail model looks to further strengthen its position in the UK market.

The Look Fabulous Forever At Home programme follows the model of other sales rep based retail offerings, such as Avon.

“The home selling scheme gives Look Fabulous Forever’s army of customers and supporters the opportunity to socialise and experiment with the collection, as well as earn an extra income,” ​explains the company.

“With the only requirement to sign up being a passion for makeup that celebrates our beauty as we age, the scheme is expected to see a host of Look Fabulous Forever customers across the country register to host their own ‘Beauty Playground’ events in their home.”

Looking & feeling good: a cross-generational shift​​

Appetite for brands offering healthy ageing, or pro-ageing, solutions is on the rise among consumer groups, rather than the traditional anti-ageing narrative, which is now perceived as too negative.

Kseniia Galenytska, Senior Beauty and Fashion Analyst, Euromonitor International​​​ recently explained this cross-generational shift to Cosmetics Design in an interview​​.

“The pursuit of healthier lifestyles is transforming stereotypes about ageing across all demographics. Recognition of prevention throughout all life stages is paramount.​

“Younger consumers are pursuing prevention over cure strategies when it comes to ageing. At the same time, Baby boomers are redefining ageing,​” ​she explains.​

Next level community

Look Fabulous Forever says the move to an at-home selling programme will help strengthen its burgeoning community of loyal customers.

The launch of Look Fabulous Forever At Home is an obvious step for us​,” explains Tricia Cusden, the brand’s founder.

The intention behind Look Fabulous Forever was always for this to be a community that celebrates making older women feel good about themselves – by giving our customers the opportunity to socialise with friends, share makeup tips and ideas and generate an extra income, we can take our community to the next level​.”

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