Groupe GM and Caudalie collaborate on new amenity line

By Lucy Whitehouse

- Last updated on GMT

Groupe GM and Caudalie collaborate on new amenity line
A French cosmetics brand is the latest to collaborate with guest amenity giant Groupe GM, with a new range of cosmetics products aimed at the hospitality industry.

In its first collaboration with Caudalie, Groupe GM will be offering the brand’s skin care products to hotel businesses across the world, particularly aimed at four and five star hotels. The range has a focus on the naturals trend.

“Caudalie’s products harness the power of nature, while respecting our planet”, ​President of Groupe GM Laurent Marchand commented. “These products are composed of natural-origin ingredients (up to 97%), which is completely in line with our own commitment to the environment.

“We are excited to have the opportunity to share one of France’s favorite skincare brand with our international clients.”

For this amenity line, Groupe GM and Caudalie say they developed a bath-range inspired by their Vinothérapie Spas and featuring the Fleur de Vigne scent. The fragrance includes notes of white rose, watermelon, pink peppercorn as well as a citrus burst.

All these formulas comply with the European cosmetic regulation and with Caudalie’s Cosm’Ethique formulation charter. The products are free from phenoxyethanol, parabens, phthalates, mineral oils, sodium laureth sulfate, colorants or animal ingredients.  

About Groupe GM

Groupe GM has been one of the leading international players in the guest amenity industry for 40 years, with the company noting it designs, produces and distributes cosmetics and accessories for the hospitality industry in over 70 countries across every continent.

Drawing on an international network of dedicated agents, Groupe GM distributes its portfolio of over 30 brands.

In addition to its own brands, Groupe GM signs exclusive worldwide licensing agreements with recognised international brands, including cosmetic, fashion, design and spa brands.

Caudalie, its latest brand partner, is an independent brand that uses the benefits of ingredients obtained from grapes and the grapevine to offer products it says are “natural, effective and glamorous”.

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