This investment gives impetus to the company’s global strategy and provides crucial support to the Home Fragrance and R&D Unit, says Eurofragance.
It is “an important milestone for the multidisciplinary team of professionals that develops fragrances and innovates in the growing scented air care and home care segments”, the company states.
The company’s new CEO, Laurent Mercier, says: "this upgrade will bring new momentum to the company’s global strategy and will be key to innovating and developing new solutions for the scented Air Care and Home Care segments.
“It will also provide crucial support for the R&D department, and for the EuroCaps ™ encapsulated fragrance line of research.”
This new Evaluation Area is the culmination of the first harmonisation phase undertaken by Eurofragance in recent years to provide standardised test conditions in its creative centres in Singapore, Dubai and Barcelona.
“As a global company, Eurofragance works on projects in its different centres, coordinating perfumers, FDM and technicians around the world,” it explains.
“All centres have equivalent evaluation areas, where the same protocols and work criteria are established in order to obtain comparative results and to share the fruits of their work.”
New Barcelona facility
The Evaluation Area at the Barcelona headquarters consists of 240m2 divided into four separate areas; a total of ten olfactory booths, four large ones, with dimensions equivalent to standard rooms in a home, and six small ones for performing comparative tests.
Temperature and humidity control in the different spaces is systematised. A quick cleaning system, using an external extraction method that makes 100 air changes per hour, prevents cross contamination between the fragrances tested.