Wet wipes making headlines for environmental impact: is a ban approaching?

By Lucy Whitehouse

- Last updated on GMT

Wet wipes making headlines for environmental impact: is a ban approaching?
Following the now nearly global ban on microbead plastics in cosmetics, consumer interest and demand for sustainable, green beauty has never been higher. Are wet wipes the next to go?

Last week, the UK’s Department for Environment, Food & Rural Affairs (DEFRA), made a statement that singled out the popular personal care format.

As part of our 25-year environment plan we have pledged to eliminate all avoidable plastic waste, and that includes single-use products that include plastic such as wet wipes​,” it announced. The UK's environmental plan can be explored here​.

With wet wipes now under scrutiny, will we be looking at ditching them altogether One brand suggests there are plastic-free possibilities for the product format.

Plastic-free possibility?

The brand is called Yes To, and offers natural skin care targeted at millennials. Its portfolio includes facial wipes that the company says are plastic-free.

“Our Yes To wipes are made with 100% cellulose, a natural polymer that forms part of the living cells of all vegetation. Cellulose is biodegradable, compostable, and renewable. Our wipes are FSC (Forest Stewardship Council) certified.

“Unlike other wipes we do not use plastic “binders”. Yes To wipes are always bound using a technology called Spunlace, this is a process that starts with carded web and entangles long staple fibers with high pressure water jets​.

“Spunlace does not used any latex material to bind the fibers, only high pressure​.”

Yes To…

Yes To describes itself as an innovative natural brand which welcomes millennials into the natural skincare category through its fun and accessible range.

All its products are marketed as at least 95% natural, and ‘free from harsh chemicals, parabens or silicones and completely cruelty-free’.

Related news

Show more

Related products

show more

Get your skin ready for summer

Get your skin ready for summer

Content provided by Robertet Health & Beauty | 27-Jun-2023 | Product Brochure

Sunbathing at the beach is the first UV-related skin damage that comes to mind. Whereas, enjoying a coffee on a terrace under the sun can be as harmful.

Tagra Launches New Water-Soluble Biotin Revolution

Tagra Launches New Water-Soluble Biotin Revolution

Content provided by Tagra Biotechnologies | 05-Apr-2023 | Product Presentation

Biotin (vitamin B7) helps improve hair health, skin’s pigmentation, and nail’s appearance. Biotin occurs as a crystalline powder with very little solubility...

Related suppliers

Follow us


View more


Beauty 4.0 Podcast