“Fazer Mills aims to be recognised worldwide as a supplier and developer of oats and special ingredients,” the company says.
“Naturalness and well-being as trends are continually growing. Plant-based, sustainable, environmentally friendly and healthy products and ingredients are highly valued among consumers.”
Fazer suggests its capabilities position it well to respond to these rising demands.
“New technology provides interesting new business opportunities: oat oil, for example, is used as an ingredient in the cosmetics industry,” the company suggests.
New ‘Aurora Oat Oil Pure’
The company says it has applied traditional bakery heritage and innovative technology in a patented extraction process to create a new oat oil ingredient for the cosmetics and skin care market.
“This process enables a solvent-free and eco-friendly CO2 extraction to deliver the purest and most neutral end results rich in nutrients,” it says.
“Aurora Oat Oil Pure is a natural way to add the benefits of oats to cosmetic and personal care products. This versatile ingredient naturally moisturises and soothes the skin and strengthens the hair, and it can also help to reduce wrinkles and signs of ageing.”
The ingredient can be easily assimilated in the manufacture of cleansers, moisturisers and hair treatments to add protective hydration and the benefit of vitamin E for the skin and hair, says Fazer.
The company exhibited at the recent industry trade show for the beauty and personal care industry, in-cosmetics Global.
It joins several other previously food-focussed players in making the move to respond to rising interest in naturals among cosmetics and personal care consumers, such as Roquette and Cargill.