Fragrance trends in personal care formulation: different profiles for different applications

By Lucy Whitehouse contact

- Last updated on GMT

We caught up with international industry expert Kim-Davy Hoeu on the trends and demands defining fragrance use in personal care formulation.

Hoeu specializes in marketing and new product development. She has worked on multiple projects spanning across skincare, bodycare, haircare, colour cosmetics, fragrance, and home fragrance.

At the beginning of 2017, Hoeu started a new venture offering Strategic Marketing and Product Development consultancy services through her agency KDH Concepts.

She is currently involved with a diverse client base, spread across London and New York. We caught up with her at the recent in-cosmetics Global 2018 show in Amsterdam. A full version of Hoeu's presentation is available here​.

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