Euromonitor on the microbiome: the ‘potential to shake up the pillars’ of the beauty industry

By Lucy Whitehouse contact

- Last updated on GMT

Euromonitor on the microbiome: the ‘potential to shake up the pillars’ of the beauty industry
The market research provider suggests that the potential of the skin’s microbiome could be a genuine gamechanger for the industry.

Speaking at the recent in-cosmetics Global event, Euromonitor International​’s senior consultant, Maria Coronado Robles, gave insight into the background of the science. She predicts it could have a massive impact onto the industry.

These insights were followed by CosmeticsDesign’s announcement this week that it will host a dedicated conference on Skin Microbiome Innovation next year, in June 2019. Full details of this unmissable industry event can be found here​.

Euromonitor insights

The following are insights released by Euromonitor from Coronado’s presentation at the recent in-cosmetics Global event.

To get a copy of all of Euromonitor’s presentations at the event as well as download a free report visit here​.

Maria Coronado Robles, senior consultant, Euromonitor:

Probiotics claims are mainly found in skin care applications and facial is expected to remain the key market for these ingredients.

In fact, the global demand for probiotic ingredients in facial care products accounted for 8,600 tonnes in 2016 and is projected to reach 10,400 tonnes globally by 2021 with an anticipated growth of 4% CAGR in the same period.

Asia Pacific is the single largest market for probiotics in beauty products accounting for 90% of the current global demand.

However, opportunities are not limited to the skin care category, other applications such as anti-agers, oral and personal care and cosmeceuticals to treat skin issues will also benefit from the microbiome research in the medium to long-term.

It is not a secret that trends that fulfil a need are the ones that lasts the longest.

While anti-pollution products are expected to be around for some time, probiotics have the potential to shake up the pillars of the beauty industry.

The idea of using products that help to build up the skin own defences as an antidote to urban life and premature skin ageing seems to convince consumers.

The combination of botanicals, vitamins, and ingredients that support the skin defence appear to be the magical recipe for products carrying “microbiome friendly” claims.

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