Cargill Beauty pushes forward in personal care with ‘new naturals’ proposition

27-Apr-2018 - Last updated on 27-Apr-2018 at 10:02 GMT

The ingredients player, previously active largely in food, moved into beauty and personal care in the recent period, and is now pushing forward under a banner of ‘new naturals’.

The company showcased its first complete system for skin care formulation at this year’s in-cosmetics Global: ‘System 1.0 for Skincare’.

The system is sustainable, nature-derived beauty, according to the company, and is based on only three key ingredients.

“At a time when consumers are prioritizing transparency and simplicity, Cargill Beauty’s new systems approach enables manufacturers to deliver a customized and affordable beauty portfolio for cosmetic consumers looking for more sustainable, ethical options,” says Tony Jaillot, general manager, Cargill Beauty.

Consumer research in naturals

According to Cargill, the system has come as a response to consumer research undertaken by the company in 2017.

The research identified six consumer profiles following their preferences for green and ethical cosmetics options.

Using these consumer profiles, Cargill Beauty’s applications teams developed six nature-derived beauty concepts, which make up the Cargill Beauty System 1.0 for Skincare.

New partnership: Mirexus

Mirexus Inc. is a Canadian-based biotechnology company, and Cargill Beauty has announced it has entered into a partnership to deliver one of its ingredients to the global personal care market.

The long-term strategic partnership will see Cargill Beauty support the distribution of Phytospherix, an innovative bio-active, developed by Mirexus.

Extracted from sweet corn, Phytospherix is a phytoglycogen that delivers skin-smoothing, enhanced moisturizing and anti-aging benefits, and improves skin tone.

“Consumers are increasingly demanding natural cosmetic products,” says Jaillot.

“Phytopherix delivers on that demand, as it is a nature-derived ingredient produced through a patented, water-based process, bio-manufactured to deliver low environmental impact.”

Phytospherix debuted at in-cosmetics global in Amsterdam, and was shortlisted in Cosmetics Design’s Beauty Industry Awards.

It is immediately available to cosmetics manufacturers in Europe, Asia-Pacific and the Americas.