As part of the eco-friendly project, the collaboration will see the brand participate in over 300 beach clean ups throughout the US and UK.
The brand has issued a statement announcing its partnership with the Surfrider Foundation, a non-profit dedicated to protecting oceans and beaches from environmental impact, in a bid to promote clean water and plastic-free beaches.
Long-standing environmental commitment
REN has been committed to eco-friendly practices since its conception in 2000. The leading British skincare brand’s cleansers, moisturisers and oils are made exclusively with natural ingredients.
“Since REN Clean Skincare launched in east London in 2000, we have embraced our role as beauty industry activists and have never stopped looking for ways to improve the efficacy of our clean skincare products and to reduce the environmental impact of our brand,” said Arnaud Meysselle, REN Clean Skincare’s CEO.
“The first efforts in support of our new mission will enable REN Clean Skincare’s employees and partners to work alongside the Surfrider Foundation to help protect the ocean, waves and beaches.”
Zero waste pledge
The move, which is part of REN's new ‘Clean to Skin, Clean to Planet’ initiative, is the first step in a wider initiative to buck the plastic-dependent beauty industry and become ‘Zero Waste’ by 2021.
Further details on the ambitious initiative will be announced to coincide with Earth Day 2018, on 22 April.
“We’re pleased to work in partnership with REN Clean Skincare to help reduce plastic pollution and protect our ocean and coasts for the future,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation.
“With its environmental commitment, REN Clean Skincare is helping to support the protection of clean water and healthy beaches.”
Green beauty revolution
REN’s announcement comes during something of a green revolution in the cosmetics industry.
As consumer demand for natural ingredients increases, a growing number of skincare brands are embracing eco-friendly practices.