Although this ingredient solution has now pegged up decades of proven effectiveness, the company says it wanted to demonstrate the flexibility of this solution by designing the kits.
According to the development team at Angus, the kits have been designed to demonstrate how ULTRA PC amino alcohols can provide high-efficiency neutralization, improved emulsion stabilization and enhanced pigment dispersion across a variety of personal care and cosmetic formulations.
Helping formulators face the challenge
“Formulators face a complex set of challenges during new product development – from a shrinking toolbox of available ingredients to increasing consumer pressure for greater ingredient disclosure,” said Claire Maixent, ANGUS Personal Care Customer Applications Specialist.
“ANGUS’ ULTRA PC-grade multifunctional amino alcohols are proven to deliver robust in-formulation performance, such as producing excellent synergistic effect with fatty acid emulsifiers, carbomer and acidic resins in skin care applications.”
On top of this, the company also claims that its amino alcohol solutions provide a better environmental profile as well as posing less of a health risk than comparable solutions, enabling formulators to meet many of the leading consumer concerns.
The four innovation formulation kits
- After 6 – A luxurious skin care kit with unique products specifically developed to cleanse, hydrate and protect your skin - morning, noon and night
- Love Is in the Hair – A one-of-a-kind hair care kit specifically developed to capture the allure and excitement of finding the perfect product that makes you and your hair feel like a match made in heaven
- Pop Color – A unique color cosmetics kit specifically formulated to provide a distinctive look that helps make your inner beauty shine on the outside
- All Systems Go – A first-class toiletries kit specifically developed to help you keep pace with your active lifestyle with personal care products that perform the way you need – especially when you, and your schedule, are under pressure
The ANGUS team will be demonstrating the kits at booth #F-310, at the RAI Amsterdam event space, which is where the in-cosmetics Global event is being held, April 17 – 19.