Innocos ‘Future of Beauty’ summit gears up for 2018 edition

The lineup includes major name organisations and brands, including Coty, Avon, Estée Lauder, L’Oréal, Unilever, Automat, Beiersdorf, H&M, Foreo, Euromonitor,  Finding Ferdinand, Modiface, Aethic, Skin Design London and Cargill Beauty.

The event is set to take place in Florence at The Grand Hotel Mediterraneo, June 13-15, 2018, with full details available here​.

“This year’s program will provide invaluable insights into the beauty industry’s hottest emerging trends and how they are reshaping the future of beauty, as we know it​,” say the Innocos organisers.

“Areas of focus will include marketing and operational best practices, success stories, innovation strategies, and advice on how brands and retailers should respond to the ever-changing modern customer​.”

New features​

Organisers say that the key new summit features include the following for 2018:

• INNOCOS Venture: “Shark-tank” inspired beauty start-ups pitch panel.
• Beauty Discovery: explore and investigate the latest trend-led beauty products in an exciting new format of live product demos with table-top exhibit.

This year, the program has been developed in close collaboration with:

• the Lead Sponsor, MODIFACE with Jennifer Tidy, voted as one of the top speakers in the past, who will deliver a keynote on the impact of augmented reality on beauty consumer and beauty retailers.
• Automat, a leader in conversational marketing
• Cargill Beauty, which offers a diverse portfolio of nature-derived ingredients, with a responsible supply chain, fully integrated processes and application expertise to help beauty brands thrive.
• Identipak, a top sampling company, who have been creating new and innovative product samples for the personal care, cosmetics, home, and nutrition industries for over 20 years.
• Euromonitor International, the summit’s research partner, with Irina Barbalova, Global Lead, Beauty and Personal Care, delivering a keynote on using consumer insight and data to evolve strategies for the future.  

Compelling conference programme​

Irina Kremin, INNOCOS Director says of the event: “We are delighted to be offering such a high calibre and compelling conference program this year. ​

“Our team has spent months conducting in-depth research, talking to brands and industry experts, to make sure we understood what the current industry challenges are. ​

“As a result, this year’s agenda has a really compelling line-up of topics and expert speakers that will be focusing on The Future of Beauty.”​