Groupe GM tackles increased demand with multi-million investment in French manufacturing site

By Lucy Whitehouse

- Last updated on GMT

Groupe GM tackles increased demand with multi-million investment in French manufacturing site
Groupe GM, a major player in the global guest amenity industry, has announced a multi-million euro investment in the expansion of its Groupe GM Cosmétiques France (GGMCF) plant in Lyon.

According to the French company, the factory - which produces high-quality amenity products for hotels in more than 70 countries - has been facing a considerable increase in orders since late 2016.

Growing demand

In terms of production, the company has witnessed significant growth in units produced. In 2015, the Lyon plant manufactured 40 million tubes and bottles.

In 2019, GGMCF will reportedly be able to produce up to 85 million of tubes and bottles - more than twice the amount delivered in 2015. To bolster this growth, the factory has also doubled its emulsion production capacity.

“The expansion of our Groupe GM Cosmétiques France factory in Lyon is an important investment for Groupe GM as it responds to the growing demand for our products”​, said Laurent Marchand, President of Groupe GM.

“In the future, these investments will enable Groupe GM to have sufficient production capabilities and grow our company’s position as a leading amenity brand. Our priority is to develop partnerships with new brands and international chains, but also with new agents and distributors.”

Expanding production capabilities

By summer 2018, the factory is set to grow from 4000m² to 5200m².

To combat growing demand, the company is also planning to purchase nine new machines in 2018, expanding the plant’s production capabilities to 31 machines in total, with the possibility of adding three to five more machines in the future.

Personnel growth is another element in the initiative: staff numbers have already grown from 50 to 85 workers. By summer 2018, the plant will reach 100 employees, representing a doubling in staff levels over the last year alone.

Specific roles are to be created to assist with the plant’s transformation, as well as a dedicated employee working on laboratory and the bulk production. In addition, new supply chain software has been rolled out to streamline processes.

International expansion

The move comes soon after the French company announced the expansion of its international distribution​ network, which included four new distributors in Asia and Brazil.

The expansion formed part of Groupe GM’s plans to consolidate its worldwide presence.

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