A globally-focused event, the congress this year takes the theme ‘A Sense of What’s Next’, and looks ahead to how present and potential developments may impact the worldwide industry.
Presented by the American Society of Perfumers and produced by Perfumer & Flavorist, this year’s event will offer extensive networking and educational opportunities, as well as an interactive Expo Hall featuring the latest innovations shaping 21st century perfumery.
Early-rate registration is open until March 16, 2018, with more information available here.
Top level content
According to the organisers, the content of the congress is set to showcase the latest developments, challenges and trends facing the industry.
It has been put together with the help of a team of expert industry players, they note.
This year’s WPC content advisors are:
Deniz Ataman, Managing Editor, Perfumer & Flavorist magazine; Conference Director, WPC 2018
Emily Bond, Head of Fine Fragrances, North America, Givaudan
Vincent Kuczinski, President, American Society of Perfumers
Chris Diienno, Former President, American Society of Perfumers
Julien Firmenich, Vice President of Sales, Ingredients, Firmenich
Cyril Gallardo, Vice President of Ingredients, Mane
Paul Ireland, Senior Vice President, Sales & General Manager, Takasago
Oliva Jan, Senior Perfumer, Robertet
Ricardo Omori, Head of Global Fine Fragrance, Symrise
Jason Stockton, Vice President Global Sales & Marketing, Fragrance Ingredients, IFF
Keynote and conference presentations will offer insight from brand leaders, ingredient experts and chemists, market data analysts and more, in addition to a special awards ceremony on the closing day. And a new series of lunch hour talks, Petit WPC, will tackle key issues facing the industry.
Perfumers in attendance will have the opportunity to learn from the world’s most influential scent creators in the intimate and educational Master Perfumer Workshops.
A showcase of creativity
“WPC is a wonderful opportunity to experience the new advances in perfumery,” said Emily Bond, Head of Fine Fragrances, Givaudan.
“It is a showcase of the creativity in creation, a celebration of the modern craftsmanship in perfumery, and a way for the industry to come together and shape the future thinking of fragrance.”
This year’s Expo will offer inspiration and resources for perfumers, chemists, marketers and product developers, including ingredients, packaging and sampling, equipment and manufacturing resources and logistics services.
Julien Firmenich, Vice President of Ingredient Sales, Firmenich and WPC Content Advisor remarked: “The Congress is renowned for the diversity of its exhibitors and booths. The attendance of all major perfume houses in particular offers a unique perspective on fragrance ingredients, including some of the recent innovations in that domain.
“It is without a doubt the most important event of the year for Firmenich’s Ingredient team, as we prepare to release in Nice two of our cutting-edge captives to the market.”
Marketing Trails will showcase the newest fragrance ingredients and trend-driven innovation from around the world, including new ingredients that have never before shown publicly, natural materials, sustainability and biotech breakthroughs, on-trend wellness ingredients and concepts, and more.