Hair care in Europe: Euromonitor market update

By Lucy Whitehouse contact

- Last updated on GMT

Hair care in Europe: Euromonitor market update
From the demand for ethical hair care reaching across generations, to the continued focus on naturally-derived ingredients, we get the latest on hair care in Europe.

The insights come from Euromonitor​’s Beauty Survey 2017: Key Insights and System Update.

Personalisation: hot topic

Men and women across all age groups claim to have a variety of skin and hair health concerns. To that changing and stressful lifestyles, poor diet and pollution aggravate existing problems.

While these consumers are increasingly becoming vocal about their concerns, they actively seek product formulations suiting their specific needs and concerns.

Marketers too are seen aligning not just product offerings suiting hair and skin needs, but also leveraging technology to diagnose hair and skin health with tools such as KérastaseHair Coach and Artistry’s skin analyser.

Naturally-derived ingredients

In recent years, hair care growth has been driven by preference for more naturally-derived ingredients.

Consumers, enabled by technological and social developments, began to pay more attention not just to the efficacy and health aspects of ingredients in their products, but also the origin, processing and environmental footprint.

United generational demand: ethical hair care

Hair care has always been one of the most clearly segmented categories by hair types and age. However, more recently brands are also aligning across a wide range of health and eco/ethical values of different age groups.

The youngest consumers, the under 30s, are the more likely champions of environmental, ethical causes with their stronger preference for water efficiency, cruelty free or sustainable resourcing.

A range of recent innovations in the category are tapping into emerging environmental trends, from water efficiency to zero-waste processes to appeal to the growing conscious consumerism of the younger generation.

Related news

Show more

Related products

show more

Beauty Tech Unboxed: innovation for the digital age

Beauty Tech Unboxed: innovation for the digital age

Sagentia Limited | 13-Jan-2020 | Research Study

Sagentia recently conducted quantitative and qualitative research with more than 2,000 UK adults. Our aim was to drill down into the basics of what digital...

How to create haircare products with proven claims

How to create haircare products with proven claims

Stable Micro Systems | 07-Oct-2019 | Technical / White Paper

Haircare will be soon be worth over $88bn globally but success isn’t easy. Ensure your products outperform the competition and delight consumers. Download...

"schülke Hygiene Concept” using euxyl® K 830

Schülke & Mayr GmbH | 23-Sep-2019 | Product Brochure

What is the common approach to keep cosmetic products free from microbial growth? – The preservation system is added at the very end. schülke’s innovative...

Sustainably sourced collection of African Oils

Sustainably sourced collection of African Oils

Symrise | 28-May-2019 | Product Brochure

Sustainably sourced to preserve local biodiversity and improve local social and economic conditions, Symrise presents its African Oils collection. The...

Related suppliers

Follow us

Featured Events

View more


View more