The British male grooming player has released various new products, including a Stubble Moisturiser, a Hand Cream, a Body Lotion, a 24h Moisturiser and a Sensitive Face Scrub.
It states that with the rising consumer demand for both cruelty-free and environmentally-friendly claims, it sees itself as well-placed to lead on these issues within the male grooming segment.
Animal welfare a top focus
“With searches for “vegan beauty” doubling on the Boots website in the last two years and with Superdrug expanding their vegan offering by 20%, it’s obvious that vegan beauty is big news and it’s not just a temporary trend,” the brand asserts.
“Veganism is the fastest growing lifestyle movement in the UK and we’re becoming a lot more environmentally conscious.”
Sugarcane offering plastic alternative
The skin care player notes that sustainability is also now a central consumer demand: “there’s also a huge focus on plastic pollution and the way that beauty brands can help safeguard the environment,” it confirms.
Bulldog Skincare For Men’s tubes now use plastic derived from Brazilian sugarcane in a bid to cater to this demand, with the company asserting that “we need to decouple plastic production from fossil fuels”.
“Sugarcane plastics are a great way to achieve the second part of the equation," suggests the brand. "For every 100 tonnes of sugarcane plastic used in Bulldog tubes, 309 tonnes of CO2 are taken out of the environment.
“By contrast, the traditional manufacturing process involving fossil fuels puts CO2 into the environment.
"All Bulldog products are certified by Cruelty Free International and are suitable for Vegans.”
The brand also notes that its new Sensitive Face Scrub contains sustainably sourced quinoa husk.