Silgan teamed up with Neopac in the creation of its new ‘Amplify’ dispensing system: an airless pump on tube design that features a 96% evacuation rate for pumping out product.
Silgan says that this product, along with the rest of Silgan Dispensing fragrance and skin care dispensing portfolio, are “focused on helping their customers find a better solution”.
In an interview with ComseticsDesign, Sandy Gregory of Silgan explained that the new solution allows greater usability at an affordable price, with the pump facilitating easy and clean on-the-go applications.
More on Amplify
Silgan explains that Amplify™ was developed with active, on-the-go customers in mind, with its PurePath™ airless pump-on-tube design allows for easy, hygienic and controlled dosing.
“The fact that it is airless and that the product does not come into contact with metal components means that the integrity of the formula will be protected,” the company explains.
Due to its plastic design - no metallic parts - the packaging solution offers a lightweight, ergonomic and cost-effective solution for cosmetic brands looking for an alternative to the traditional fliptop closure.
“Consumers increasingly expect brands to deliver products that can live up to their active lifestyle. Especially for cosmetic products, they are looking for an upgrade with practical and user-friendly dispensing solutions,” said Gregory, associate marketing director for global beauty and fragrance at Silgan Dispensing Systems.
She says that Amplify offers “simplicity and convenience, while demonstrating exceptional value”, and the design taps into the ongoing rise in demand being seen across the industry for on the go beauty.
On the go
Portability and on-the-go application has now become a key consideration for packaging creators in the beauty industry.
Indeed, recently market research firm Mintel said that increasing urbanisation and the rising use of public transport has helped create this demand.
The firm said in a recent blog post on its market insights: “Brands have an opportunity to innovate in portable, multitasking compacts to offer convenience and ease of use.”