Unilever discloses fragrance ingredients online in Europe

By Lucy Whitehouse

- Last updated on GMT

Unilever discloses fragrance ingredients online in Europe

Related tags Fragrance ingredients Odor Unilever

In a push for greater transparency, the multinational consumer goods player has released the fragrance ingredients of its home care and personal care brands.

In a move that participates in the company’s wider transparency initiative, the company has now released the data for its fragrance ingredients in Europe, making it the first consumer goods player to do so in the UK.

Unilever is going beyond labelling requirements by disclosing fragrance ingredients online in Europe, starting with France and the UK​,” the company explains.

The move builds on the commitment Unilever made last year, to build trust in its brands by providing in-depth product and ingredient information for its home care and personal care products​.”

The fragrance disclosure initiative will roll out across all European countries by the end of 2018.

How will it work?

Individual product information on its website will now be updated to include fragrance ingredients​, explains Unilever.

This will be available for home care and personal care products down to 0.01% of the product formulation, along with details about how they are used and the role they play in the products.

The transparency initiative launched last year and offers detail on Unilever’s approach to developing safe products, explanations of ingredient types and support for people with allergies to find suitable products.

It plays part of the company’s bid to offer consumers information that goes ‘beyond the label’, Unilever says.

The company’s Chief Research and Development Officer, David Blanchard said:

We know how important fragrances are to people - they want products that make them look good, feel good and smell good. We’re excited to take the next step in our transparency journey, delivering on our promise to give people the information they need to choose the right products for them.

“People want to know more about fragrance ingredients and how we create scents for the brands they love. We’re happy to be making this information available online across Europe in 2018.​”

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