Dubbed ‘Inspiration’, the tool offers a set of topics allowing formulators to reinvent their products, the company explains.
According to Gattefossé, these topics have different degrees of originality to answer different needs and expectations in creativity, and INSPIRATION will offer new ideas and suggest new uses available for Gattefossé products.
“The formulations, original and innovative, allow brands to discover new textures and generate new ideas for future launches,” explains Adèle Cote, Marketing Project Leader, Personal Care at Gattefossé.
“They are perfect to highlight different aspects of Gattefossé lipochemical ingredients in new applications and outside of their comfort zone. It also shows Gattefossé know-how in sensoriality.”
How does it work?
Inspiration offers a selection of topics, renewed each year and launched every January at Cosmetagora, offering ideas for formulators, aiming to help them stay at the forefront of beauty and personal care trends.
Each topic is illustrated by formulations developed by Gattefossé cosmetic application laboratories and comes with a booklet and a presentation.
The booklet and presentation are used to illustrate the topics in an innovative way with examples coming from the beauty world but also from other fields such as food, fashion or culture, Gattefossé explains.
“The goal is to make our customers dive into each universe… . Every year, the new edition will offer brand new topics, illustrations and formulations, allowing the discovery of new textures and ideas.”
Themes for 2018
In 2018, the INSPIRATION tool offers three topics:
Move It: enhances the workout experience for consumers interested in fitness and wellbeing
Be Fresh: inspired by the cold and reinvents freshness through innovative textures
Think Twice: illusions and trompe-l'oeil through cosmetic products which are not what you would expect.
“Eight innovative formulations have been created to surprise our customers. Amongst them are available the "Coco Sweat", a sweat-proof powder which needs to be diluted in water; the "Ice, Ice, Baby", a day cream cold as an ice cube; or the "Liquid Balm" with a name that speaks for itself,” says the company.