The brand is due to be rolled out gradually across the countries where LR is active, the company says, with the launch marking a ‘significant investment’ by the company into the healthcare sector.
“The market for innovative healthcare concepts as a whole has grown extremely rapidly throughout Europe,” says Dr. Thomas Stoffmehl, CEO of LR Health & Beauty.
“More and more people are taking their health into their own hands. With our new strong LR Lifetakt brand, we can be a competent partner for these people – true to our motto ‘More quality for your life’.”
The new brand is an indication of the wider ongoing trend towards closer marriage between health and beauty in the industry, driven by the rising interest in wellness, wellbeing, naturals and organics.
Details of the brand
The new brand, LR Lifetakt, is focussed on the food supplements market, and its portfolio consists of six products designed to meet the following consumer concerns:
nutrient supply for every day
vitality at every age
“The solutions are based on a newly developed three-pillar system: a basic solution, individual product supplements and additional expert tips on nutrition and lifestyle,” the company says. “Additionally the tailor-made sales concept supports the sales partners as best as possible in their customer meetings and thus in successful business development.”