The company has launched a new micellar water product, and a new hydrating cream, and is set to showcase them at the upcoming Professional Beauty 2018 show.
“Matis, professional specialist anti-ageing brand, places anti-ageing prevention at the centre of its concerns in order to enable women to preserve their youthfulness to age in style,” the brand confirms.
“In response to new issues related to pollution, Matis now offers today an effective and innovative anti-pollution care ritual within its expert line RÉPONSE JEUNESSE, to combat the visible and invisible effects of pollution on the skin and thus limit premature ageing.”
Prestige also growing
Prestige skin care is a key area of anti-pollution segment growth, and has also long been a mainstay category for a large proportion of anti-ageing products.
In the first half of 2017, sales of prestige skin care products bearing anti-pollution claims rose by 30%, according to figures from the NPD Group.
Editor analysis: Simon Pitman
“According to NPD, the market for anti-pollution women’s skin care in the UK is now firmly on the radar, with a current estimated value of £3.1 million,” explains our editor in chief, Simon Pitman.
“Although this is a relatively small figure, if the category continues its current growth momentum it won’t stay that way for long.
“Crunching the data down a little reveals that the fast-growing sub category is anti-pollution masks, which according to NPD saw a 112% increase in sales, compared to the same six months of the previous year, while anti-pollution moisturiser sales were up 62% for the same period.
“But experts have also noted that the anti-pollution trend in the West is emerging as a quite different beast, when compared to the more established and larger market in Asia Pacific.”