Anti-ageing meets anti-pollution: Matis Paris launches products

By Lucy Whitehouse

- Last updated on GMT

Anti-ageing meets anti-pollution: Matis Paris launches products

Related tags Skin care Skin

In a sign that some anti-pollution beauty players are keen to push the link between pollution and skin ageing as a key marketing message, Matis Paris has announced the launch of two new skin care products.

The company has launched a new micellar water product, and a new hydrating cream, and is set to showcase them at the upcoming Professional Beauty 2018 show.

Matis, professional specialist anti-ageing brand, places anti-ageing prevention at the centre of its concerns in order to enable women to preserve their youthfulness to age in style,​” the brand confirms.

“In response to new issues related to pollution, Matis now offers today an effective and innovative anti-pollution care ritual within its expert line RÉPONSE JEUNESSE, to combat the visible and invisible effects of pollution on the skin and thus limit premature ageing.​”

Prestige also growing

Prestige skin care is a key area of anti-pollution segment growth, and has also long been a mainstay category for a large proportion of anti-ageing products.

In the first half of 2017, sales of prestige skin care products bearing anti-pollution claims rose by 30%, according to figures from the NPD Group.

Editor analysis: Simon Pitman

“According to NPD, the market for anti-pollution women’s skin care in the UK is now firmly on the radar, with a current estimated value of £3.1 million,​” explains our editor in chief, Simon Pitman.

Although this is a relatively small figure, if the category continues its current growth momentum it won’t stay that way for long​.

Crunching the data down a little reveals that the fast-growing sub category is anti-pollution masks, which according to NPD saw a 112% increase in sales, compared to the same six months of the previous year, while anti-pollution moisturiser sales were up 62% for the same period.

“But experts have also noted that the anti-pollution trend in the West is emerging as a quite different beast, when compared to the more established and larger market in Asia Pacific.”

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