Symrise eyes stronger presence in Latin America

By Lucy Whitehouse contact

- Last updated on GMT

Symrise eyes stronger presence in Latin America
The global flavours, fragrance and ingredients player has announced it is expanding its position in the Brazilian market through a strategic acquisition.

The company’s Brazilian arm, Symrise Aromas e Fragrâncias Ltda, has acquired Citratus Fragrâncias Indûstria e Comércio Ltda, a producer of fragrances based closed to Sao Paulo.

Symrise Aromas e Fragrâncias Ltda is expanding its position in the dynamic Brazilian market and in the segment for small and medium-sized customers​,” the company asserts in a statement.

Symrise and the current owners of Citratus have signed a purchase agreement with respect to all shares of Citratus Fragrâncias, a producer of fragrances located in Vinhedo, close to São Paulo​.”

What does the acquisition bring to Symrise?

According to the ingredients player, the acquisition will add a well-established business to its portfolio in Brazil.

Citratus has been operating for 26 years, serving medium and small-sized fragrance customers. In 2016, the company generated sales of about 12 million US dollars in 2016.

Symrise states it can leverage Citratus’s existing production capacities to maintain its organic growth in the future. It describes the acquisition as a ‘logical step’ in its strategy to strengthening in emerging markets.

“Brazil is a growth engine in Latin America. We have been growing above average there for years, particularly due to fragrance applications,”​ says Achim Daub, Global President Scent & Care within Symrise Group.

“The acquisition of Citratus is thus a logical step. It fully supports our strategy of increasing our presence and position in emerging markets."

The company is particularly looking at the ways in which it targets core customer bases, stating it wants to shore up its focus on smaller players.

“Through the acquisition Symrise will become the market leader for small and medium-sized customers,” ​confirms Daub.

“We will benefit from even better access to new customer groups, additional production capacities and further raw material supply.”

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