The skin care player commissioned some research with Join The Dots to find out just how much men love their beards, and got insights from 509 British men with beards (aged 18-55).
With 71% of men would say that they are in a “relationship” with their beard, it’s safe to say British men with beards have a strong attachment to their facial hair.
Indeed, the results also revealed that:
25% would choose to keep their beard over a full head of hair
44% would give up alcohol to keep their beards
47% would break their coffee habit to keep their beards
23% of men found that a beard gives them the confidence to do new things
20% say that having a beard changes them for the better
According to Bulldog, respondents confirmed they enjoy an active admiration for other men sporting a beard. One
In three men say they would publicly acknowledge another beard as a style they appreciate or want to emulate.
When asked if they have any ‘beard idols’ - those sporting facial hair that they would like to sport themselves - the respondents confirmed they did: Bulldog says one one of the most mentioned celebrities was Brian Blessed.
“Seems like big, loud and bold are prized beard traits,” observes the brand, noting that subtler grooming was also in favour. “In addition to Brian Blessed, participants also praised Ryan Reynolds for his short and subtle facial hair."