Bulldog reveals beard care insights: beard owners are certainly committed

By Lucy Whitehouse contact

- Last updated on GMT

Bulldog reveals beard care insights: beard owners are certainly committed

Related tags: Facial hair

British male grooming player, Bulldog Skin Care for Men, has announced the release of a study which found that nearly a fifth of men would rather keep their beard than their partner.

The skin care player commissioned some research with Join The Dots to find out just how much men love their beards, and got insights from 509 British men with beards (aged 18-55).

With 71% of men would say that they are in a “relationship” with their beard, it’s safe to say British men with beards have a strong attachment to their facial hair.

Indeed, the results also revealed that:

  • 25% would choose to keep their beard over a full head of hair

  • 44% would give up alcohol to keep their beards

  • 47% would break their coffee habit to keep their beards

  • 23% of men found that a beard gives them the confidence to do new things

  • 20% say that having a beard changes them for the better

Beardy brotherhood

According to Bulldog, respondents confirmed they enjoy an active admiration for other men sporting a beard. One

In three men say they would publicly acknowledge another beard as a style they appreciate or want to emulate.

When asked if they have any ‘beard idols’ - those sporting facial hair that they would like to sport themselves - the respondents confirmed they did: Bulldog says one one of the most mentioned celebrities was Brian Blessed.

Seems like big, loud and bold are prized beard traits​,” observes the brand, noting that subtler grooming was also in favour. “In addition to Brian Blessed, participants also praised Ryan Reynolds for his short and subtle facial hair​."

Related topics: Market Trends, Skin Care, Hair Care

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