Active beauty trend in the spotlight: Lipotec and Azelis sign distribution deal
The ‘Active Organics inspired by nature’ range is split across four key areas: botanical extracts, fragrance ingredients, physical exfoliants and aloe ingredients.
Active beauty is a rising trend in the industry. The term relates to the increasing crossover between beauty and health and wellness, and the physical and emotional elements it involves for the consumer.
Active beauty: expert perspective
Earlier this year, market research provider Mintel released insights into the blossoming trend.
“Companies and brands are perfectly positioned to better align themselves with this interest by innovating beauty and personal care products designed to meet the unique needs of active consumers.” said Jane Henderson, Global President, Beauty and Personal Care Division at Mintel.
As the Lipotec distribution deal for Europe confirms, ingredients players are now responding to this demand, while elsewhere in the industry it is also being picked up as a big trend.
According to Henderson, it’s making a move into packaging, with the anticipated rise in rubberised packaging for makrup products and gym bags key examples of how brands are expected to directly target products in the exercise and beauty sector.
“Looking ahead, we will see more brands driving the active beauty trend by launching a number of new and innovative products that not only prepare and support consumers before and during physical and mental activity, but aid in the recovery process as well,” said Mintel’s director of global insights for beauty and personal care, Vivienne Rudd.
Others on the scene
Lipotec is not alone in developing products in this area: Givaudan is also active in this space, and earlier this year, fellow specialty chemical company Evonik released a collection of prototypes known as the Active Lifestyle Concept.
“Influenced by the rise of wellness culture, increasing numbers of global consumers are adopting an active lifestyle,” Evonik said.
“Sport and beauty are joining forces for collaborations that combine health and fitness with cosmetics.”
