Nordic beauty show gets set for 2017 edition

By Lucy Whitehouse

- Last updated on GMT

Nordic beauty show gets set for 2017 edition

Related tags Skin

With Nordic inspiration being seen as an increasingly popular beauty trend, the upcoming Natural Products Scandinavia 2017 show has announced a ‘record number’ of innovations.

On releasing its exhibitor show highlights for this year, the show’s organising team notes that innovations from 400 leading suppliers will be on show, ranging from the latest certified health products, to natural and sustainable personal care offerings.

Set to take place in Sweden 15 - 16 November, thousands of visitors are expected to participate, according to the organisers.

David Hedin, research analyst at Euromonitor International, has voiced enthusiasm for the show’s offering.

Natural Products Scandinavia has grown so much and become a great place to find all the latest products in food and beauty,​” he confirmed in a statement released by the event’s organisers. “I’m looking forward to talking to the people behind these products​.”

Highlights of the show

Organisers have picked out the following as some of the key highlights from the exhibitor offering this year from the natural beauty & skin care players:

  • Charlie Locks​ (stand A03) is introducing its sun care dispensing pouches.  These ethical sunscreens are delivered in flexible pouches that conveniently hook onto a carabiner clip, to meet the growing trend for 'on-me' products (UK).   

  • Biovie Direct ​(stand B07) is launching its Body Milk Laurus, made with a light and silky mixture of natural ingredients and Laurus Nobilis floral water.  It’s smooth, fresh, reinvigorating for the skin, and ideal for every skin kind (Belgium).

  • Optiat ​(stand B17) is launching its 100% natural, certified-organic, and sustainable face masks.  They're made from the unloved hemp husks (a by-product of the manufacture of hemp seeds), and combined with clays, activated charcoal, and organic ingredients (Aloe Vera and superfoods) to create nourishing masks.  Varieties include: oily/combination skin, sensitive skin, and for men (UK).

  • Bioregena ​(stand C14) is introducing its organic certified sun-care with hypoallergenic UVA/UVB protection (SPF15 to SPF50+).  Made for even the most sensitive skins, it combines maximum safety and efficacy thanks to its 100% mineral filter, no-white marks, ultra-light textures, and sensorial scents (France).

Other areas of the showfloor will include: Health Food & Drink, Natural Living and Health & self-care. For more information, visit the website here​.

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