FatFace Cosmetics goes Cruelty Free

By Simon Pitman

- Last updated on GMT

FatFace Cosmetics goes Cruelty Free

Related tags United kingdom

Clothing and accessories retailer FatFace has firmed up its offerings in the cosmetic and beauty category by confirming Cruelty Free status for the brand.

Cruelty Free International says that the Leaping Bunny logo can now be displayed on the U.K-based company’s beauty range, to prove that no animals suffered during the manufacturing process.

Currently the FatFace range of cosmetics is fairly limited, the securing the certification could facilitate the company to expand the range further in the United Kingdom and other markets.

A small range with scope for expansion

Its range is available in its stores throughout the U.K, as well as major retailers such as Boots and includes soaps, skin care and gift sets targeting both men and women.

“By partnering with Cruelty Free International and displaying the Leaping Bunny logo on our products, we’re making it easy for our customers to make informed decisions about their shopping,”​ said Heather Leary,  marketing campaign manager at FatFace.

“The FatFace brand has always had an adventurous spirit. We love the great outdoors and we love nature, so it’s only fair that we do things the right way, which is why we’re excited to team up with Cruelty Free International.”

FatFace targets expansion of cosmetics

FatFace company executives believe that the business is well placed to expand into the cosmetics and beauty category thanks to its network of over 200 stores across the UK, Ireland and the USA, together with its online business.

“The certification of high profile companies like FatFace shows growing public awareness about animal suffering and a rapidly expanding consumer market for ethical products,”​ said Michelle Thew, chief executive of Cruelty Free International.

“We congratulate FatFace for demonstrating a commitment to eliminating animal testing and helping customers make a cruelty free decision.” 

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