Survey finds rather than looking young, ‘skin care consumers want to feel healthy’

By Lucy Whitehouse contact

- Last updated on GMT

Survey finds rather than looking young, ‘skin care consumers want to feel healthy’
A new study suggests consumers believe diet is the most important factor in healthy skin, according to the company behind the research.

Lycored, part of the Adama Group, is a company active in the nutricosmetics, beauty supplements space. It recently released a report, available here​, which explores the growing demand for skin care supplements, which surveys the responses of 480 consumers in France and the UK.

A strong majority, 79%, said they used products to keep their skin healthy, and 62% said they used products to feel good about themselves.

By contrast, only 14% said that appearing younger was one of their reasons for using skincare products, and only 18% were motivated by a desire to look attractive.

Consumers were asked which single factor they considered most important to the health of their skin​,” explain Lycored.

Healthy diet was the clear winner, chosen as the most important factor by 43% of respondents, followed by avoiding too much sun exposure (22%), living a stress-free life (18%) and exercise (15%).​”

A revolution?

Zev Ziegler, Vice President of Brand & Marketing at Lycored, asserts that findings like those outlined in the report suggest the beauty market is ready for wide-reaching change.

“The global skincare market is in the midst of a revolution. There has been a major shift from appearance to health, and from outside to inside,” ​he asserts.

“Consumers understand that beauty comes from within and that healthy skin is about what you put into your body. Because of these changing perceptions, the ingestible skincare category is increasingly important.”

Other key findings

From an interest in naturals to a demand for clinical research, here are some of the other key headline findings from the report:

  • Affordability ranked highest (64%) as the factor that most influences consumer skin care choices

  • 56% of consumers overall – and 63% of those in France – said they were likely to be influenced to buy a skincare product if it was made from natural ingredients.

  • There is a strong preference for ingredients supported by clinical research: 44% of consumers said this was likely to influence them when choosing a skincare product.

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