The launch targets the growing body of evidence that fragrances can be developed to enhance a positive state of mind, which ultimately can induce a better night’s sleep.
Givaudan’s global Sensory Centre of Excellence, located in Ashford, UK, has been the hub for the development of this new technology, tapping into expertise in neuroscience, psychology, sensory science and fragrance.
Linking fragrances to sleep
Combining this expertise, its development team has piloted scientific testing and analysis on sleep that have included the study of how certain fragrances can serve to enhance the quality of sleep.
“We have a strong heritage of research exploring the relationship between fragrance, emotions, and behaviour,” said Jeremy Compton, head of science & technology Fragrances at Givaudan.
“DreamScentz is the innovative outcome of our research led by our esteemed team of scientists working together with academic experts. This innovative technology offers new opportunities for our customers who are interested in expanding their product portfolio to include fragrant solutions that enhance the sleeping experience for consumers around the world.”
Official launch of technology
Givaudan has launched the new technology in conjunction with then12th Pangborn Sensory Science Symposium in Providence, Rhode Island, USA, one of the world’s leading platforms for sensory science.
The move also ties in with the company’s long-term ambition to tap into the fast growing trend for products that enhance and improve both the health and wellbeing of consumers.
“Exploring new opportunities to innovate with fragrances is at the core of our business and we look forward to partnering with customers to diversify their business offering,” said Maurizio Volpi, president Fragrance Division.