Vegan applicators: the next step for cruelty-free beauty?

By Lucy Whitehouse contact

- Last updated on GMT

Vegan applicators: the next step for cruelty-free beauty?

Related tags: Marketing, L'oréal

In a sign that the trend has plenty of white space to tap into, Cosmogen has just launched a vegan brush set.

The makeup applicator set is made from non-animal materials, is hypoallergenic and safe for sensitive skin. It’s by no means the first ‘vegan’ makeup brush set to hit the market, with companies like The Body Shop having been in on the act for years, but comes as one of the rising number of vegan and cruelty-free launches, fast becoming a defining current trend.

The launch follows recent news thatt the cosmetics market for products making ‘cruelty-free’ claims is set to grow by over 6% in the coming years, up to 2023.

On the rise

According to Market Research Future, the category is tipped to blossom by 6.1% over the forecast period, with France, India, Germany and New Zealand among the top exporters of cruelty-free cosmetics.

“High focus on Research and Development has led to innovations and in the product line and use of natural harmless chemicals which has fueled up the market share of cruelty-free cosmetics in the global market,” the report notes.

Long-held demand now on the rise

The impact of the trend on the wider market is great, according to commentators. Beauty editor for The Guardian in the UK Sali Hughes observes​ the recent dominance of consumer demand.

The cruelty-free (no animal testing), vegetarian (no byproducts of animal slaughter) and vegan (no animal ingredients at all) beauty market has exploded in recent years​,” she writes.

But, while it’s certainly having its day, demand for cruelty-free beauty is nothing new: indeed, the Leaping Bunny Logo used to mark out products that are free from animal testing recently reached its 20th birthday.

With the growth in consumer demand for products and brands with strong ‘ethical’ profiles showing now signs of letting up, it seems like the bunny could be in for at least another 20 years.

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