Black Beauty and Fashion Awards 2017 launched at UK parliament

By Lucy Whitehouse contact

- Last updated on GMT

Black Beauty and Fashion Awards 2017 launched at UK parliament

Related tags: United kingdom

This week saw the launch of the Black Beauty and Fashion Awards. The launch took place in the UK parliament, with UK MP Chi Onwurah saying black beauty will be political until the day it is seen as normal.

Onwurah, the Labour MP for Newcastle Central, wrote in national newspaper The Guardian of the ongoing need to promote multicultural beauty as part of “the normalisation of blackness​”.

The awards aim to promote equality and celebrate diverse beauty, giving consumers of black beauty products a voice that can be heard clearly​,” she explains.

Organisers describe that the aim of the awards as “moving beauty forward whilst promoting equality and celebrating diverse beauty​.” The ceremony will take place in November this year, and the awards are open for entries from brands big and small.

The quality of your product rather than the size of your business is what the judging panel and the public will assess you on​,” the organisers note.

Challenging reductive beauty standards

Onwurah explains that the awards are an important assertion of the urgent need to broaden perceived beauty standards, both within the fashion and beauty industries and also more widely in society.

“Black women’s hair is still not seen as simply normal. And neither is our skin​,” she observes.

“Black models routinely have their skin colour lightened to make them more 'European'. Recently the popular FaceApp, which is supposed to make faces more attractive in photos, was found to automatically make them more white.”

The impact is both social and economic, adversely hitting minority ethnic groups, Onwurah says: “In the UK alone it is estimated that black and Asian women are forced to spend on average £137.52 more per year on beauty products due to lack of choice.”

Building the industry

Event organisers explain that they aim to promote any brand making efforts to cater to the needs of BAME consumers, and offer a platform to encourage awareness of these beauty and fashion players.

We aim to be the go-to marketing and quality assessment vehicle to help both lesser-known and readily recognisable businesses gain greater brand awareness within BME client groups.​”

The website for the awards is live here.

Related news

Show more

Related products

show more

InitialE [PT+TMG] for a radiant new look

InitialE [PT+TMG] for a radiant new look

Naolys | 03-Jun-2019 | Product Brochure

InitialE [PT+TMG] is a plant cell complex made from native cells of tuberose (polianthes tuberosa), containing not only its own active molecules but also...

Sustainably sourced collection of African Oils

Sustainably sourced collection of African Oils

Symrise | 28-May-2019 | Product Brochure

Sustainably sourced to preserve local biodiversity and improve local social and economic conditions, Symrise presents its African Oils collection. The...

How to perfect skin care product quality

How to perfect skin care product quality

Stable Micro Systems | 27-May-2019 | Application Note

In today’s ever-expanding cosmetics industry, being able to quantify the efficacy of skin care products is vital for market success. Download this free...

Related suppliers

Follow us


View more