Nordic beauty is an emerging trend that beauty fanatics, ingredient makers, and perceptive brands are already invested in. It’s a trend Cosmetics Design pointed out in the 2017 installment of our annual top ten trends video, and it’s on track to be the next Korean Beauty. Nordic beauty features regional ingredients that thrive in the pristine yet harsh environment of the European North, everything from seed oils and flowers to berries and waters. The packaging is commonly modern and clean. And since it is European, some consumers here in the States see it safer and more chic than local brands.
Here, beauty entrepreneur Lea Anne Christine Fulton shares a profile of herself and her Nordic beauty brand.
Name: Lea Anne Christine Fulton, Founder
Indie Beauty Company: L.A. Christine
Launched: February 2012 and first product for sale May 2013
Headquarters: Beverly Hills, California and Helsinki, Finland
Cash flow: Sales revenue at L.A. Christine grew 130% in 2014, 428% in 2015, and continues on this path. We have had zero returns since our product launch in 2013 and 7% of our clients have ordered more than 4 times.
Team work: 2 full-time employees, and we contract all other business requirements
Distribution: Our distribution is multi-channel: ecommerce at www.lachristine.com, specialty boutiques, luxury spas, all natural retail stores, pop-up shops by L.A. Christine, and direct television.
Years in beauty: 6 years directly as my “second act,” however my previous career in television and film consistently dealt with the beauty industry.
Years at L.A. Christine: 6 years, since its conception in 2011 and founding in 2012
Entrepreneurial experience: My entrepreneurial background comes from being Finnish and a television producer in my former life. Each new project begins with an idea and concludes with a finished product, and [along the way] steps through the process from target audience, brand position and message, to distribution.
The business: For centuries, Finland has been renowned for creating many of the world's most sought-after skin treatments. Saunas, spas, hand-picked arctic berries, natural ingredients and other elements of a healthy lifestyle are at the center of both the Finnish culture and the L.A. Christine brand.
The wow-factor: L.A. Christine’s signature product, No 3 Berry Face Oil, has garnered a cult following – for good reason! This incredible formula contains a proprietary blend of hand-picked Arctic berries, featuring Finnish Lingonberry, Nordic Wild Raspberry and its exotic southern cousin Brazilian Açai Berry. It is adored by Hollywood makeup artists and beauty buffs around the globe.
The customer: Our primary target is 25 – 55+ year old women and our secondary target is men.
Milestone moment: I am most proud of my very first sale of No 3 Berry Face Oil, which we call magic in the blue bottle, says Fulton. And that signature product has since been featured on CBS TV’s The Talk, the NB C show Extra, and chosen by Billboard Music Awards VIP Backstage, Golden Globes, Coachella Music Festival and BWR’s Spring Fling review for 300 television producers, magazine authors, and industry bloggers.
Advice for fellow indie beauty entrepreneurs: Never Give Up. You are bringing a piece of you to the world.
Just one: Asked about her go-to product, Fulton says, my No 3 Berry Face Oil. I use it for all my dry skin areas, face, elbows, feet, and even a bit in my hair when flying to calm down airplane static.