L’Oreal presents ‘connected beauty’ innovations

By Lucy Whitehouse

- Last updated on GMT

L’Oreal presents ‘connected beauty’ innovations

Related tags Innovation Ultraviolet Technology

L’Oréal has presented its flagship connected beauty innovations this week at the Viva Technology Paris show, with Lancome’s custom made foundation technology and an updated Makeup Genius (augmented reality app) version the key items.

The global beauty giant also displayed three of its partner startups, illustrating how L’Oréal is working to stay ahead of the curve on industry disruption from fast-thinking smaller beauty tech players.

Viva Technology Paris, an international event co-organized by the Publicis Group and Les Echos

Group, is dedicated to the growth of startups, digital transformation and innovation. This is the second consecutive year that L’Oréal will be exhibiting.

Connected beauty

L’Oréal has presented the tech in the US previously, but this show marked the first time it has presented Lancôme’s Le Teint Particulier Custom Made Foundation in Europe.

It is a patented technology that matches an individual’s unique skin tone to create customized foundation at the point of sale, offering automatic customisation and a finely personalised product.

The beauty giant also presented its Kérastase Hair Coach Powered by Withings, the world’s first smart hairbrush, capable of rating the quality of hair, monitoring the effects of different hair care routines and providing customized product recommendations.

Its ‘all-new and beefed-up’ version of Makeup Genius, a virtual makeup app based on augmented reality and downloaded 20 million times worldwide, was also on show, along with sister app Nail Genius, which allows for virtual testing of nail polish.

The sun care innovation My UV Patch by La Roche-Posay, the first stretchable skin sensor designed to monitor UV exposure minimizing the frequency of sun burns, was also on show, and visitors were able to use the “Look consultation” connected counter to virtually try a new cut, color or style using the application Style My Hair by L’Oréal Professionnel.

The 'disrupt café'

The three partner startups on show - OSCARh, Never Eat Alone and Monkey tie – presented innovative methods to improve work experience, according to L’Oréal.

The startups were:

  • Never Eat Alone, which helps creating connections and increasing in-house networking between employees in different departments at L’Oréal USA via a lunch scheduling application.

  • OSCARh, which is working with L’Oréal to create innovative career paths (“Extended Company”) that enable L’Oréal employees to get immersed in an innovative startup or SME for 3 months.

  • Monkey tie, which is codeveloping “Career Profiler” with L’Oréal, an innovative platform aiming to streamline internal.

Related news

Show more

Related products

show more

Calendula Cellular Elixir: Alchemy in a cell

Calendula Cellular Elixir: Alchemy in a cell

Content provided by Naolys | 24-Apr-2024 | Product Brochure

Get ready to experience a cellular evolution in skincare with InnerLift Calendula's advanced Plant Cell biotechnology.

See our latest innovations in personal care

See our latest innovations in personal care

Content provided by Covation Bio™ PDO | 02-Apr-2024 | White Paper

At CovationBio PDO, we’re helping the world achieve its sustainability goals by enabling better performing, better-for-the planet products across a range...

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Related suppliers

Follow us


View more



Beauty 4.0 Podcast