Five things we learnt this week in beauty

By Lucy Whitehouse contact

- Last updated on GMT

Five things we learnt this week in beauty
Our weekly roundup of the top need-to-know stories that have emerged from the beauty and personal care industry this week.

1. Beauty and Beckham: not done yet

Reports emerged this week that fashion mogul Victoria Beckham is keen to follow up on her recent limited edition makeup collection that she created with Estée Lauder.

The collection was a sellout success and a move into skin care with a niche high-end beauty partner is also rumoured to be on Beckham’s cards.

2. Lush defends digital

Lush, proud defender and promoter of all things ethical, is throwing its worldwide weight behind a campaign to oppose internet shutdowns.

Lush joins digital rights organisation Access Now in the next stage of its #KeepItOn campaign,​ aiming to raise £250k in support of digital rights.

The campaign sees its staff engaging customers in the issue, and the retail of a limited edition bath bomb, dubbed ‘Error 404’.

3. Ulta Beauty plans new ecommerce distribution centre

And speaking of digital, Ulta Beauty is throwing itself behind ecommerce, with a planned new facility reportedly set to open in California.

“We are in the process of completing the final phase of our search for a new distribution center location,” ​confirmed the company following a recent meeting with Frenso City Council in the state.

CEO Mary Dillion is described as growing the company swiftly, with new stores, new distribution centers, and new consumer engagement programs (like the Ulta credit card) all coming into play.

4. Climate clique: beauty industry rallies to protect Paris Climate Agreement

Unilever and L’Oréal were among over 300 beauty businesses to call on new and current leaders to support a low carbon economy and limit climate change this week.

The letter essentially encourages Donald Trump, President Barak Obama, the US Congress, and global leaders to maintain momentum on the Paris Climate Agreement, and confirms the industry’s mounting interest and enthusiasm for sustainable practices.

5. Pollution and protection: our deep-dive analysis of the trend

In this four part mini series, adapted from CosmeticsDesign’s recent presentation on the topic at the in-cosmetics Asia event, we explore all aspects of the rising anti-pollution trend: from its origins, to the science behind the trend,​ to where we’re at now,​ to predictions for its future.

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