Celebrity make-up still in huge demand as orders for Harry Potter tip the scale

By Michelle Yeomans

- Last updated on GMT

Tweet via Shiro Cosmetics
Tweet via Shiro Cosmetics

Related tags Cosmetics

A small hand-made vegan cosmetics company has been inundated with orders from around the globe after its Harry Potter-inspired make-up range gained huge interest online in the run up to Halloween. 

Based in Portland, Oregon, Shiro Cosmetics has caused a stir online in recent weeks with its line of products inspired by the world’s most famous wizard.

The beauty player launched the Harry Potter-inspired collection - Marauders, Mugwumps and Muggles - last Halloween.

The Marauders, Mugwumps and Muggles collection includes 20 eye shadow shades, with bewitching names like A Free Elf, He Who Must Not Be Named and The Boy Who Lived.

It also includes five lip gloss colours, including Polyjuice and Every Flavour Lip Gloss, and a bronzer called Milk Chocolate Frog and a shimmer face powder called White Chocolate Frog – all related to the cult fantasy series.

“Lots of orders”

Caitlin Johnstone established Shiro Cosmetics in 2010, aged 19. Six years on, it employs four people, who blend the product by hand every day in small batches in a laboratory in Portland, Oregon.

Publications, including the Huffington Post, reported on the Marauders, Mugwumps and Muggles collection in early October. Fans of the movie series - about a teen wizard - also flocked to Twitter to spread word of the range.

On 12 October, Shiro Cosmetic wrote on Facebook it had “lots of orders coming in”​ as a result, and on 27 October, Shiro Cosmetics had more than 1,300 orders queued.

“Thanks so much for your interest! We are a very small indie company with only four employees, and we personally make all of our products to order,”​ reads a post on the Shiro Cosmetics website. 

“We are methodical and thorough, and at our best we’re capable of sending out 250 orders per week.” 

Related topics Market Trends Colour Cosmetics

Related news

Related products

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Related suppliers

Follow us


View more



Beauty 4.0 Podcast