Nivea France supports creative daycare children centres

By Lucy Whitehouse contact

- Last updated on GMT

Nivea France supports creative daycare children centres
Nivea is getting behind an initiative that runs after school childcare centres around France.

The Beiersdorf-owned skin care company has partnered with the Mom’Artre project, which runs daycare centres for children aged between six and ten after primary school hours, in major French cities including Paris, Nantes and Marseilles.

Proud to partner

“We are proud to have been able to support the initiative in opening three new daycare centers already”​, says Anne Zavan, responsible for CSR and Corporate Communications at NIVEA France.

“I am delighted at our employees’ commitment, for instance at the joint events with Môm’Artre. They get involved, show tremendous interest and truly bring our partnership to life!”  

Lately, Nivea has been working hard to align its CSR efforts and brand identity with helping families. It comes at a time when personal care and beauty brands are wising up to the fact that ethical engagement is now crucial for  brand differentiation.

Long term plans

Nivea notes that the partnership with Mom’Artre, which began last year, is set to continue in the coming period.

Within the global ‘NIVEA cares for family’ initiative, NIVEA France has decided on a long-term collaboration with the Môm’Artre initiative and has pledged its support for the opening of a new child daycare center every year​,” the skin care brand confirms.

Besides this, a closer link between the social engagement and the ‘NIVEA Tales’ digital campaign is also planned.”

Bridging the gap

The Mom’Artre programme responds to the strong demand in major French cities for affordable childcare to bridge the gap between the end of school days and the end of parental working days.

A lack of adequate childcare is known to impact children’s academic performance,​” explains Nivea. “At the same time, single mothers in particular have significantly worse employment opportunities if they cannot secure suitable daycare for their children.”

Related topics: Business & Financial, Skin Care

Related news

Show more

Related products

show more

Pycnogenol_OralSkinCare_EN_161_WEB

Beautify your skin with Pycnogenol®

Natural Health Science | 13-Nov-2017 | Research Study

Beautify your skin with Pycnogenol®, French maritime pine bark extract. More than 20 published studies demonstrate the effectiveness of this unique antioxidant...

Sustainability: Ingredient Integrity & Impact

Sustainability: Ingredient Integrity & Impact

Croda Europe Ltd | 01-Nov-2017 | Research Study

The drive for transparency on sustainability programmes is putting increased pressures on the chemical industry to develop robust well-rounded initiatives....

Innovating for a sustainable future

Innovating for a sustainable future

Croda Europe Ltd | 01-Nov-2017

For Croda, sustainability means doing business the right way: environmentally, socially and financially. Innovation is at the fore front of our endeavours,...

Related suppliers