Luxe Pack Monaco opens its doors next week with expanded offering: three shows in one
These three parts - Luxe Pack Monaco, Luxe Formulation and Connect to Luxury (C2L) - will all run at the same time across the three day event.
The broader show offering, according to the event organisers, is intended to respond to new demands emerging from the industry.
“Luxe Pack will offer a complete and exceptional immersion into the market’s upcoming trends: business strategy, prospective innovative technological solutions, and creativity,” they state.
“The industry has created a demand for new solutions, therefore Luxe Pack Monaco has broadened its parameters and developed three events into one singular setting in response to the demand.”
Catering to innovation
The new three-part format of the show will bring innovation to the forefront, according to the event organisers, with new technologies and materials the central focus of this year’s event.
“With a panel of suppliers selected from the best in the profession, Luxe Pack gives pride of place to creativity and innovation, for facing the technical challenges of brands in every sector,” the organisers confirm.
“This year, once again, LUXE PACK will be lifting the veil on the latest packaging innovations, with more than 300 announced launches.”
Sustainability and luxury
Two other key focuses for the show will be sustainability and luxury, with the ‘Luxe Pack in green’ competition and the C2L section both catering specifically to these segments.
“Sustainable developments will be highlighted through the Luxe Pack in green competition,” explain the show’s developers.
“Luxury brands today place sustainable development at the heart of their strategic challenges, with regard both to the packaging that they design and use and the corporate social responsibility of the luxury packaging industry for the sustainability actions implemented.”
The C2L element comes as an entirely new section of the show, alongside Luxe Pack Formulation. C2L will focus exclusively on luxury packaging trends, according to the organisers.
“New for 2016 is Connect to Luxury (C2L), a new showcase consisting of specialized conferences and exhibitors completely dedicated to the digital transformation of the luxury industry.”
