Part III: What’s up ahead for anti-pollution?
Sore notes that there are some big emerging trends coming out of the anti-pollution segment, set to drive growth for the category in the coming months and years.
With demand being primarily driven by consumers in major cities, urban-specific factors will be central to the development of anti-pollution. Key trends from urban life predicted by Sore are:
- The rise of multifunctional products that combat pollution and lifestyle stressors together
- Products that relieve fatigue, reenergize skin - with an added aromatherapy touch for emotional wellbeing.
Less is more
The enthusiasm for free-from products will play out in anti-pollution, and we are likely to see:
- Formulation with less chemical ingredients to minimize pollution of product usage on skin
Beauty from inside out
The influence of the food industry and its trends onto beauty is set to be in evidence:
- Beauty concepts, formulations and technology inspired by food and drink
Power of nature
As ever, naturals will be dominant and will need R&D backing:
- Natural power is easier to relate to but still requires consumer and/or scientific proof to back up the claims
With the environment the central focus when it comes to anti-pollution, the impact these products themselves have on the world will be under scrutiny by consumers. Sore predicts a rise in pollution-proof products which minimize impact on the environment.
Power of device
- Devices could enhance the performance and supplement skin care products.
- Anytime, anywhere: wearable technology, smart devices, flexible formats and portable sizes will enable consumers to be pollution-proof whenever and wherever necessary.
- Based on photo-protection strategy, we’re likely to see the following hit the market:
- Patches indicating the level of exposure of both sun and pollution with smartphone applications giving advices to protect skin against pollution and sun.
- Devices able to measure not only the level of pollution but also the composition of pollutants present in the atmosphere. Composition varies from place to place and depends on climate and seasons