Luxe Pack Monaco will feature a new focus on digital luxury

By Simon Pitman contact

- Last updated on GMT

Luxe Pack Monaco will feature a new focus on digital luxury
This year’s Luxe Pack Monaco event will feature a combination of highlighted show features from previous years, complete with a new focus on how to connect luxury through digital mediums.

Connect to Luxury (C2L), is a brand new showcase for the 2016 event will include specialised conferences and exhibitors that are focused on the digital transformation and promotion of luxury products that include fragrances and cosmetics.

The event organisers say that this new addition to the show will provide a complete immersion into the up and coming trends in the digital arena, highlighting new business strategies, the latest technological solutions, together with the latest creative approaches.

Over 450 exhibitors

The three-day event will start on Wednesday, September 21st​, and will be held at the popular Grimaldi Forum, on the beach front in the centre of Monaco.

This year the organiser is expecting over 450 exhibitors, 40 conferences, 80 experts, and more than 300 product launches, with an emphasis on exhibiting packaging and related technologies for the cosmetic and fragrance categories, as well as other luxury products such as alcoholic drinks, chocolates and upscale foods.

As ever it will be packaging creativity and innovation that will be the focus of the event, highlighting the latest effects and detail that can give luxury products that all-important shelf appeal.

Sustainability and formulation

But sustainable developments will also be highlighted through the event, with the IN green competition serving to platform some of the best offerings in this area.

Likewise, Luxe Formulation, will also be coming back by popular demand, serving to provide a considerable opportunity for container-content interaction. 

And let’s not forget the all-important visitors to the global event. In 2015 8,500 visitors passed through the doors of the Grimaldi Forum, 53% of whom were from overseas – a figure the organiser is hoping to repeat or better in 2016.

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