New visible barrier highlights key particles for scrubs and shower gels

By Simon Pitman contact

- Last updated on GMT

New visible barrier highlights key particles for scrubs and shower gels

Related tags: Cosmetics

In a sea of similar products differentiation in the cosmetics and personal care market is crucial, which is why Germany-based formulation provider Worlée has launched its latest creation.

Which is why the company has developed a technology that is designed to wrap around particles used in shower gels and scrubs, to bring a fun element and a more interesting aesthetic to products.

Called Soft Beads, the technology is designed to complement and enhance a range of key ingredients that are popular within the product categories.

Currently, the invisible bead barriers can be filled with a range of ingredients that include Aloe Vera, Vitamin E, Cranberry and Sunflower Oil, while they can either come in red, blue or natural colours, and a range of particle sizes.

Highlighting key ingredients

Although  such ingredients are labelled on product packaging as being key components in the formulation, often they are either lost on consumers or overlooked once in use, which is why developers at Worlée set about to devise a solution that would both highlight these ingredients and give the products a novelty value.

Soft Beads have been developed to include cosmetic particles that can be used as visible barriers for such ingredients, to increase their appeal and emphasise their presence.

The beads work using a special composition that retains a soft particle form that only softens in water-based formulations and emulsions.

Designed with formulation flexibility

But the beads have also been designed with flexibility in mind, which means they can be included in leave-on and risne-off products and are particularly suitable for shower gels, shower scrubs and shaving gels.

And if sustainability is a key part of the product development, the active ingredient carriers are made from 95% sustainable raw materials, which means they can make a positive contribution to products being marketed with eco-friendly credentials.

On top of that, the product also contains no preservatives and is completely free of animal-derived components and genetically-modified basic raw materials.

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