Croda explains how different trending topics can influence cosmetics forumlating

By Andrew MCDOUGALL contact

- Last updated on GMT

Related tags: Trend

All different types of trend can affect how a supplier and formulator will develop their products, and right now it is texture and instant gratification that has influenced Croda's latest innovations.

Speaking with Karen Ryan and Alice Miles, from the UK-based firm, they tell us how products are currently being developed based on the latest trends.

According to Ryan, consumers are now demanding products that show a transformation on application, as expected, but that also have the element of surprise and the 'wow factor' for consumers.

Miles demonstrates a few of the new products that Croda showcased at the in-cosmetics trade show in Paris, including a cloud-like formulation tapping into the anti-pollution trend, as well as one that looks like ice cream and claims instant skin smoothing.

Karen also tells us of the 'Be Skinspired' campaign that the Croda Group launched at the show, combining the expertise of Croda, Sederma, and Crodarom.

Related topics: Formulation & Science, Skin Care

Related products

show more

Halal Certification for personal care products

Halal Certification for personal care products

Schülke & Mayr GmbH | 22-Apr-2019 | Sponsored Link

The Halal certificate indicates that products, processes and equipment are consistent with the Islamic faith.
In recent years, there has been increasing...

Natural Protection: SymLite® G8

Natural Protection: SymLite® G8

Symrise | 26-Mar-2019 | Product Brochure

SymLite® G8 is a 100% natural origin glyceryl caprylate, that naturally supports the product protection system, strengthens the skin barrier and, as a...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars