Croda explains how different trending topics can influence cosmetics forumlating

By Andrew MCDOUGALL contact

- Last updated on GMT

Related tags: Trend

All different types of trend can affect how a supplier and formulator will develop their products, and right now it is texture and instant gratification that has influenced Croda's latest innovations.

Speaking with Karen Ryan and Alice Miles, from the UK-based firm, they tell us how products are currently being developed based on the latest trends.

According to Ryan, consumers are now demanding products that show a transformation on application, as expected, but that also have the element of surprise and the 'wow factor' for consumers.

Miles demonstrates a few of the new products that Croda showcased at the in-cosmetics trade show in Paris, including a cloud-like formulation tapping into the anti-pollution trend, as well as one that looks like ice cream and claims instant skin smoothing.

Karen also tells us of the 'Be Skinspired' campaign that the Croda Group launched at the show, combining the expertise of Croda, Sederma, and Crodarom.

Related topics: Formulation & Science, Skin Care

Related products

show more

Tagra: Stabilizing Retinol to Rejuvenate Skin

Tagra: Stabilizing Retinol to Rejuvenate Skin

Tagra Biotechnologies | 09-Jun-2022 | Product Presentation

Retinol is widely regarded in the cosmetics industry as a golden ingredient for ageless skin. Yet, it tends to lose its efficacy quickly due to a variety...

RESTORING FACIAL HARMONY

RESTORING FACIAL HARMONY

Lubrizol Life Science | 26-May-2022 | Product Presentation

Telophi™ biotech ingredient is a biotechnological extract that protects telocytes and proliferating epidermal stem cells from psychological stress to preserve...

Protect your skin daily from U.V

Protect your skin daily from U.V

Robertet Health & Beauty | 03-May-2022 | Technical / White Paper

Able to increase skin resistance to UV exposure and to fight both UVA and UVB associated side-effects, Holimel® is a new solution for daily skin protection...

Related suppliers

Follow us

Products

View more

Webinars