How to make natural cosmetics both compliant and successful?

By Simon Pitman

- Last updated on GMT

How to make natural cosmetics both compliant and successful?

Related tags William reed business Personal care products Cosmetics

Natural and organic cosmetic and personal care products continue to grow well ahead of average growth rates for the market as a whole, but meeting regulation requirements does not always make it an easy journey.

Indeed, this subject is being tackled as part of the conference program for the forthcoming Healthy and Natural Show, which is being organized by William Reed Business Media and held in Chicago May 5 – 7, at the Navy Pier event space.

Taking the form of a roundtable discussion the presentation is titled: Winning While Complying in “Natural” Health and Beauty, and has been put together by leading industry association ICMAD.

Three leading industry panellists

The discussion will take place at 3pm on May 6th​ at the event space’s Exhibit Hall Theater and will include three invited panellists from diverse areas of the industry, while it will be moderate by myself, Simon Pitman, senior editor for the Cosmetics Design titles.

The three panellists will include Jane Iredale, who is the founder and president of leading brand Jane Iredale Mineral Cosmetics, David Steinberg of Steinberg Associates, a law firm specializing in the regulation of cosmetics and Kara Smith, from Whole Foods, who oversees buying for the Midwest Regional and Nutrition and Body Care Division.

Jane Iredale has built up a reputation as one of the leading providers of mineral make-up. She set up her business in 1994 and was one of the first to provide the industry with make-up that also had skin care claims.

Jane’s contribution to the roundtable discussion will focus on overcoming the hurdles to gaining natural product compliance and how that achievement can actually help bring value to the brand and build its reputation amongst consumers.

A brand owner, a retailer and a regulation expert

Meanwhile, Whole Foods has built a reputation as one of the leading and most trusted retailers for natural and organic beauty and personal care products in the US, which puts the pressure on Kara Smith to never miss a beat with the products she helps put on the retailer’s store shelves.

During the discussion Kara Smith will share her thoughts on how Whole Foods has set the bar for the natural and organic products it sells, what consumers are looking for in this area today and the sort of natural products we are likely to see in stores in the future.

Regulatory compliance is crucial if the natural claims made on the label are to have any credibility, which is why David Steinberg expertise will also play such a crucial role in the discussion.

During the session David will answer questions concerning the main challenges that his clients face when complying with natural regulations, the differences in compliance requirements both at a state level and internationally, and a few of the basic rules about how to organize the whole process.

The Healthy and Natural Show​ will take place in Chicago between May 5th​ and 7th ​and is being organized in conjunction with William Reed Business Media and its FoodNavigator - USA and NutraIngredients – USA  brands.

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