in-cosmetics 2016 opens its doors today!

By Andrew MCDOUGALL contact

- Last updated on GMT

in-cosmetics 2016 opens its doors today!

Related tags: Personal care, Cosmetics

The in-cosmetics event opens its doors today in Paris with a focus on innovation and North America as well as with a host of new interactive features.

Taking place from today until Thursday at the Paris Expo, Porte de Versailles, the show promises to be the largest instalment in the event’s 26-year history, as the exhibition will be 1,300m2 bigger than last year, with more than 700 exhibitors from 42 countries on show.

“With exports of French cosmetics increasing by 6.2% in the first half of 2015, cementing its position as the world’s leading exporter of personal care products, there is no better location for in-cosmetics 2016,”​ says Cathy Laporte, Exhibition Director of in-cosmetics.

“The personal care industry is always evolving and we’re entering a new era, led by brands that are creating highly innovative products that meet the demands of modern consumers. Once again, we’ll provide a platform for businesses to learn about the trends shaping the future of the industry through a series of interactive workshops, presentations and our renowned exhibition.”

What to expect…

So what should you expect as you walk around the show floor this year? Well, with North America seen as hugely important to the global beauty market, there will be a strong country focus at this year’s event with a dedicated US pavilion featuring a host of ingredient suppliers, for you to visit.

There are also a number of insights being presented at the show by leading market researchers, detailing personal care ingredients market changes, trends and the outlook for niche ingredients in the US market.

This all forms part of the educational programme that returns once more, and includes workshops, the Marketing Trends presentations, and Innovation Seminars. Details and the agenda can be found by clicking here​.

Features and zones

The Paris show will also see two new features showcased for the first time. A Sensory Bar, devised as a response to demand for direct interaction and hands-on knowledge transfer, will house a ‘try-out’ area to encourage visitors to test innovative textures and sensations.

Also making its debut at in-cosmetics in Paris will be the Formulation Lab – a purpose-built laboratory on the show floor – allowing finished product manufacturers to learn from the experts who are driving innovation in the sector.

Visitors can also make their way over to the Innovation Zone, which showcases more than 80 products, created by exhibitors, all recently launched and produced using ground-breaking ingredients and technologies.

The Lab Equipment Zone is also another new addition to the in-cosmetics show highlighting the latest developments from the world of lab equipment, presenting a unique opportunity for visitors to learn about lab equipment trends, while discussing requirements with suppliers.

Meanwhile, the Testing and Regulation Zone will host over 50 exhibitors and provide advice on regulatory compliance, measuring efficacy and how to ensure the safety, stability and shelf-life of products.

Finally, over 40 fragrance manufacturers will be on hand in the Fragrance Zone to discuss the latest trends, formulation challenges and consumer buying behaviour.

The awards will also return in 2016 with the Lifetime Achievement Award back for the next winner in its three-year cycle; and the Innovation Zone Best Ingredient Award, Green Award and brand new Sensory Award will also be given out at the ceremony which takes place tomorrow (Wednesday 13th​ April 2016), starting at 18h00 after the show closes for the day.

And don’t forget that on top of all that there will still be 700 exhibitors showcasing their latest ingredients, so take a wander and ask some questions too..! 

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