Barentz and Innospec ink distribution deal for Personal Care ingredients in Europe

06-Apr-2016 - Last updated on 07-Apr-2016 at 10:19 GMT

Barentz International and Innospec have teamed up by signing a long-term distribution agreement to market ingredients for Personal & Home Care throughout a number of countries in Europe.

The agreement encompasses, among others, the business in Russia, Poland, Romania, Bulgaria, the Czech Republic and Benelux, and Barentz claims it will further strengthen its position in the skin care and hair care segments.

This is because Innospec has built up a solid reputation in the personal care arena for a wide range of skin care and hair care ingredients, such as its range of mild surfactants and performance blends, as well as the specialty silicone range from Chemsil Silicones, which became available to Innospec following an acquisition.

“We have seen how Barentz has grown its market share in the Personal and Home Care industries and are impressed with the technical know-how of the sales teams around Europe,” says Jonathan Treen, Commercial Director of Performance Chemicals for EMEA at Innospec.

“We are very excited to continue our collaboration, now formally, in the Polish, Romanian, Czech and Benelux markets. We are mutually committed to provide excellent products and services to our customers and that is an excellent base for our partnership.”

Solid foundation

Barentz is also a globally recognized distributor in the industry and renowned for its ingredients know-how-and track-record in business development.

With this deal, the company says that the short communication lines and the solid process of knowledge transfer between the two will work very well for Personal & Home Care customers.

“The teams and ingredients of Innospec are not new to us. We look forward to continue working with Innospec in these selected markets in Europe and to grow the business with them on a more integrated, international scale,” says Torsten Pieschnick, VP of the Personal & Home Care division at Barentz International.

“The various Innospec ingredients will benefit our growing and loyal customer base in their product development. We look forward to guiding our customers through the ingredients of Innospec and look forward to seeing more of their ingredients in consumer end products.”