Groupe GM launches its first cosmetics line to enter hotel amenities market

26-Feb-2016 - Last updated on 26-Feb-2016 at 10:55 GMT

Having spent years stocking hotels with cosmetics and toiletries with some of the leading brands in this field, Groupe GM is launching its own wellbeing and personal care line for the first time.

The French firm is a European leader in the hotel amenity market in its own right, and will now roll out the ‘More & More’ product range, aiming it at the luxury hospitality sector.

Given that the company already has a strong foot in the door in this market, its range will look to complement the more traditional amenity products that it distributes on other brands’ behalf, such as shampoos and soaps.

“The incorporation of a wellbeing line marks a new area of diversification for Groupe GM, and caters to the needs of increasingly savvy travellers,” says Laurent Marchand, President of Groupe GM.

Included in the new product line will be a revitalising bio-cellulose eye mask, which contains hyaluronic acid to moisturise and sooth the eye contour, and claims to hydrate the eye contour by over 15%, two hours after application.

“The mask in particular offers a high-quality treatment usually found in beauty department stores and spas, and will give hotel guests that little extra touch of luxury that will really make hotels stand out from the competition,” adds Marchand.

The line also comprises a hydrated towellette called Oshibori in lavender and green tea scents, make-up removing and refreshing wipes, intimate hygiene gel, and mouthwash.

The new range, which is available now, will complement Groupe GM’s catalogue of over 30 brands, offered to hotels and spas via an international distribution network in over 70 countries worldwide.

Amenity deal

Just last month, Groupe GM signed a three-year amenity deal to supply Kempinski hotels in both Europe and the Middle East with a personalised luxury amenity range, including soaps and toiletries.

“It is an honour for us to be able to use our 40 years of expertise to create a signature amenities line for such a long-standing and treasured brand,” said Marchand on this deal.

“We look forward to working closely with Kempinski over the next three years, and taking their guests on a sensorial journey reflecting the cultural heritage of Europe with our new bergamot range.”