Henkel appoints new beauty boss from within


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Henkel appoints new beauty boss from within

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Henkel has looked no further than its own organisation in appointing Pascal Houdayer as its new Executive Vice President for the Beauty Care business, effective as of May 1; replacing Hans Van Bylen who is becoming CEO on the same day.

Houdayer is currently Corporate Senior Vice President in the Laundry & Home Care business unit having been at the German firm since 2011, and will be appointed member of the Henkel Management Board as of March 1.

In his current role he is responsible for the International Marketing of the Home Care business, and also for the digital activities and the Asia-Pacific region for the Laundry & Home Care business unit; and it is hoped that he will transfer these skills and expertise to Beauty.

"I’m very glad that Henkel has appointed an internal successor to Hans Van Bylen,”​ says Dr Simone Bagel-Trah, Chairwoman of the Supervisory Board and the Shareholders’ Committee.

“Pascal Houdayer has long-standing, international experience in the consumer goods industry. This appointment is testament to our strong talent pipeline and people development at Henkel.”


A French national, Houdayer graduated from the ESSEC Business School in Paris with a degree in Mathematics and a Master of Business Administration (MBA).

Before joining Henkel, since 1993, he has held various international management positions at Procter & Gamble in Europe, North Africa and the US in the Laundry and Home Care business as well as Body Care.

The appointment of Pascal Houdayer as new member of the Henkel Management Board as of March 1, 2016 will allow a seamless transition of the business responsibility for Henkel’s Beauty Care business.

As mentioned, Houdayer will be taking the reins from former beauty boss Hans Van Bylen who is becoming Henkel’s new CEO following Kasper Rorsted’s decision not to renew his contract and step down​ at the end of April.

In fiscal 2014 the Henkel Beauty Care business, which includes brands such as Schwarzkopf and Dial, generated sales of around €3.5 billion and adjusted operating profit of €544 million.

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