Anti-pollution, ingredients and apps - looking into skin care’s crystal ball…

By Andrew MCDOUGALL contact

- Last updated on GMT

Anti-pollution, ingredients and apps - looking into skin care’s crystal ball…

Related tags: Skin care, Human skin color, Skin

Anti-pollution, innovative ingredients, Asia influence, sustainability, and apps are all predicted to be key drivers in the skin care market in 2016 thanks to consumer demand and a focus on being healthier. spoke to David Tyrrell, Global Skincare Analyst at Mintel, to quiz him on all things skin care in the next twelve months and a number of topics came to mind.

“Anti-pollution brands that take on both the external negative effects on skin by pollutants and ultraviolet radiation as well as re-energize and reboot the skin from the hassles of daily frustrations will gain a stronger and more loyal following​ [in 2016],”​ he tells us.

Given the number of anti-pollution ingredients we are seeing launched at shows in Europe, and in Asia, this may not come as a surprise, but we should expect more products pushing this on the shelves too.

Ingredient spotlight

According to the market researcher, the use of probiotic fermented plant extracts will also become more prominent, and further influence on ingredients could come from the food sector; which is not an uncommon practice in beauty.

Recently, David wrote a blog piece on consumer product launches which have seen seaweed prove its versatility as an ingredient​, this time in the global body care market.

According to Mintel’s Global New Product Database (GNPD), from January 2011 to October 2015 roughly 2% of body care products launched contained a seaweed ingredient, and when ask David tells us that seaweed as a marine vegetable “provides a rich source of nutrients and can supply the skin with minerals such as potassium, magnesium, calcium as well as vitamins A and C.”

“Aside from the nutritional benefits, seaweeds resonate favourably with younger generations wanting to create less of a carbon footprint. It can be considered a renewable sourced ingredient.”

It is also another example of the Eastern influence as its impact on Western diet grows, and Tyrrell says ingredients such as seaweed will be more prominent in the future on the list of healthy foods and snacks for US and European consumers.

“Seaweeds will become more visible in the growing use of food ingredients used in skin care. Leading 'skin food' US brands like The Body Deli are using seaweeds in their products,”​ he says.

Other instances of an ingredient in the spotlight also comes from Asia as South Korean consumers gravitate towards skin care products with ceramide, which is the main lipid class in the skin and is essential to maintain a healthy skin barrier.

“Ceramides are not new and have been used successfully as hero ingredient(s) in the CeraVe brand of body, face and hand products from Valeant Pharmaceuticals International positioned more towards those with sensitive skin,”​ explains Tyrrell.

Technology, health, and sustainability

In a recent trends piece, Mintel also highlighted technology, and health and wellness as key areas to watch out for over the next decade​, and David agrees that we will see this influence play a part this year.

“Skin care coaching apps will become more sophisticated and smart skin care products will emerge in 2016,”​ he says.

​[Also] as drought ravages major markets, 'water-light' skin care can be positioned as a healthier way to cleanse.”

Tyrrell also adds that climate change and sustainability will be an area to look out for in 2016 as younger consumers’ brand allegiance will deepen with companies’ actionable commitment to reduce carbon footprint.

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