Henkel appoints Beauty Care boss as new CEO


- Last updated on GMT

Hans Van Bylen (r) will take over from Kasper Rorsted (l) as Henkel CEO
Hans Van Bylen (r) will take over from Kasper Rorsted (l) as Henkel CEO

Related tags Management

Henkel has appointed Beauty Care boss Hans Van Bylen as its new CEO following Kasper Rorsted’s decision not to renew his contract and step down at the end of April.

Having begun his career at Henkel in 1984, serving as member of the Management Board since 2005, and taking responsibility for the Beauty Care business, Van Bylen will take on his new role from May 1, 2016, with the aim of leading the development of the new strategy which Henkel will announce at the end of this year.

“With the appointment of Hans Van Bylen as new CEO we have named a strong successor to the CEO position at an early time – as it is common practice at Henkel,”​ says Dr Simone Bagel-Trah, Chairwoman of the Supervisory Board and the Shareholders’ Committee.

“Hans Van Bylen is an excellent choice as he has long-standing, international experience in managing brands and markets as well as a Management Board member at Henkel. On behalf of our governance committees and employees I wish Hans Van Bylen all the best and much success in his new role.”


The Belgian national joined the company 31 years ago and has held many management positions with broad geographical scope in two of Henkel´s business units, Laundry & Home Care and Beauty Care.

His most recent responsibility was in Beauty, and the German company says his successor as Executive Vice President Beauty Care will be announced in due course.

“I am honoured by the confidence which is expressed through this appointment. I am looking forward to shape the future of our company together with my colleagues at the Management Board and an excellent global team,”​ says Van Bylen.

“We have strong brands and technologies, leading positions in many markets and categories around the world and a strong innovation power. Building on this foundation, together, we will successfully lead Henkel into the future.”

Successful spell

The outgoing Rorsted is leaving the company at his own request having enjoyed a successful period in charge for 8 years.

Under his leadership, the company delivered a successful performance in a challenging market environment, with sales and profitability increasing significantly and top brands being strengthened.

“I would like to thank all colleagues at Henkel for their commitment and dedication as well as the governance committees for their advice and support over the past years. Together, we have delivered an excellent performance for our company,”​ says Rorsted.

“I am convinced that Henkel will continue to excel under the leadership of Hans Van Bylen as CEO.” 

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