Roos joined the company in 2012, carrying out the role of Country Manager L’Oréal Germany; and will now succeed An Verhulst-Santos, who L’Oréal says will take on new important responsibilities within L’Oréal as of April, this year.
In her new role as President of the Professional Products Division, Roos is expected to build on the work done by Verhulst-Santos having contributed to the growth of the Consumer Products Division in Germany in a particularly demanding and competitive environment, further strengthening the relationship with L’Oréal’s commercial partners.
She is a graduate of l’Ecole Supérieure de Commerce de Reims and started off her career in 1987 at Kraft Foods Group, before joining the Mars Group two years later where she successively held important management positions.
As mentioned, Roos is taking over from Verhulst-Santos who has spent the last five years strenghtening the worldwide positioning of the Professional Products Division.
Under An’s leadership, the Division succeeded the integration of new acquired brands Decléor and Carita, opening up new perspectives, and became a larger player in the professional beauty market.
She also led the development of the Salon Emotions project and the deployment of SalonCentric in the US, further reinforcing the relationship with salon professionals.
Verhulst-Santos holds a Bachelor Degree in Commercial Engineering from the Solvay Brussels School of Economics and Management at the University of Brussels and a Master's Degree in Fashion Management from the Institut Français de la Mode in Paris.
A L’Oreal veteran, she began her career with the company in Belgium in 1992. After holding different management positions in Europe, Brazil and in the United States, she joined L'Oréal's Executive Committee as President Professional Products Division in 2011.